Where It All Started
It was actually way earlier than 1996, where a passionately obsessed young moto shredder named Alexander ‘Max Cooper’ McLeod was building dirt jumps and staging his little shows with his mates on the family farm.
1996 - 2000
Max and his team staged their first Motocross coaching camps in western Queensland towns whilst also going big with Australia’s earliest Motocross shows in the front carpark of a major shopping centre.
2001 - 2005
The passion for building jumps, staging shows and giving back with a charitable heart saw Max invited to Melbourne for a naming right ambassadorial contract with the Ford Motor Company with this also encompassing the building of his new home, the RAD Factory in the heart of Melbourne Docklands.
2006 - 2011
Timber and concrete came calling also with Max forming his first skatepark teams and a multi year string of shows, and of course the inevitable injuries that can come with it.
2012 - 2016
Awards and further invitations kept coming, with Max and the team doing a lot more of what they do best, laying down shows for kids and youth to have fun, raise up and believe.
2017 - 2020
BMX racing was something new to Max, and with his positive force of skatepark and dirt trail riders in tow, Max naturally brought the RAD Champions Trademark across to BMX racing.
2021 - 2024
National pro 450cc championships are elusive but in the RAD spirit Max and the team chased one of them down as well, combined with more firsts being the Track Build Challenge series where the kids built dirt tracks that they will cherish for a lifetime.
2025 AND EVERYTHING THAT IS POSSIBLE
As a way of getting the big fun of RAD adventures to all kids who need it across Australia and the world, Max designed, illustrated and wrote the new series of ebooks plus of course, the RAD App Pack that will be sent out to Hospitals, Churches and Crisis Centres everywhere.
Read here how you can be RAD and share in the uplifting adrenalin and happiness seeing kids who need help get the tools when they need it most to dream, heal, grow and believe.
