Through the RAD Brand always pushing forward with fresh new skatepark shows, comps and championship plates, in-turn harnessing the respect and support of leader riders in towns across Australia, each being patriotically committed to the drug free stance and the creed of being an asset to the community.
This massive success and growth achieved has been made possible by the absolute commitment from RAD Mums firmly stating their admiration, gratefulness and total support due to their newfound situation with siblings that are now behaving, positive, eager and inspired by their position on RAD.
Continued success is delivered through social media with daily and weekly brand re-inforcement that inspires, strengthens and consistently keeps reminder that RAD is the powerhouse brand, that actually cares for it's riders.
In many towns across Australia patriotic pride, reason and commitment has been established amongst the riders, each being full-well eager to embrace RAD Responsibility with excellent behaviour and zero tolerance for drugs.
Simple fact is that todays technology and the situation of social media that comes with it, is all powerful, with RAD embracing social media turning this into a positive and an extremely effective motivational tool ensuring zero bullying, a place of safety and daily subliminal messaging.