In the height of winter 2000, Max got the crazy idea to build RAD its own indoor Super X factory in the heart of Melbourne Docklands with sponsors such as Komatsu, Kennards Hire, NMIT and Ford Australia. For 5 years the RAD Factory played the game hard, staging some very cool product launches, school visit live shows and training for the fastest SX Racers in the country.
DIRT 2 DIRT
Staging Australia’s first FMX Show in the front carpark of the Kawana Shopping World lead to an avalanche of FMX Shows through 97, 98 and 99, going on to land the support of the Ford Motor Company of Australia. Two years later Max earned a naming right contractual ambassadorship role with the Ford Motor Company of Australia staging Freestyle Motocross Shows nationally & speaking at V8 Supercar events, the Brisbane, Sydney, Melbourne Motor Shows & the national Field Day circuit.
A RACERS CREED
Armed with the RAD Factory as their full time indoor training facility, team racers put in the long hours each night after work, going on to win some hard earned #1 championships. RAD School Visit Shows were also a big hit with Max & RAD MX Race Ambassadors being invited to deliver both live ‘oval’ shows & in-class shows, with particular documented success being at the Blackwood Annexe School catering for troubled youth.
Travelling the national motor show and field day circuits saw Max send it night after night, this time pictured here starring as lead rider for the launch of the new Komatsu Excavator.
Max went at it hard, pioneering some of Australia’s founding FMX Shows in venues such as the National Field Day circuit, Sydney, Melbourne & Brisbane Motor Shows & the Bathurst V8 Supercars.
Bathurst Supercars 2000 was knee deep in the stuff.
This crash testing the 140ft stunt jump at the Avalon Air Show knocked Max out cold, requiring stitches in his tongue & a trip to the hospital in the back of an ambulance. But like the riders creed demands, Max re-mounted in time for opening show. Unfortunately only three months after this picture Max suffered a live stunt crash that nearly ended it all, sustaining double broken arms, (a total of nine breaks) double wrist dislocations, muscle compartment syndrome, three broken ribs, bleeding spleen, punctured lung & a re-torn left knee.
THE FIRST SKATEPARK TEAM 02
Injuries sustained at the RAD Factory performing a live stunt show saw Max take on a role with the Salvation Army whilst healing. The role was to deliver a series of RAD Shows at the indoor skatepark in Cranbourne Victoria known as The Shed. The shows went nuts, with live youth bands, dancing girls & awesome freestyle skatepark ride displays, interviews & sponsorship acknowledgement rewards.