RAD Membership is where it starts with all riders being provided equal opportunity to lead from the front. Get your official RAD I.D, the latest RAD Gold t-shirt, decal pack and a Certificate of Membership to plaster on the wall.
PROFESSIONAL VIDEO EDITS
Deserving riders are provided the opportunity to star in their very own professional video edits show-cased on social media, complete with music, slick filming and pro editing.
Get your own top shelf photos for your folio.
MASTER THE MIC
Team Riders step up, participating in RAD Development Days that are flat out fun, complete with the full size professional RAD Show Stereo, Race Facility and recognition super sized plaques.
Share this incredible experience with families, fans, sponsors and fellow team riders.
JUST GET IN AND BUILD IT
Pictured here is RAD Founder Max Cooper standing with City of loan Mayor Cherie Dalley at the opening of another massive RAD Show, this time fixing a very troubling situation where a local rider had been bullied with serious concern of suicide.
Problem sorted with RAD lifting this rider up, with him now being a highly valued rider within the brand.
A SOLID HISTORY
RAD booted off back in 1996, going on to earn national naming right sponsorship from the Ford Motor Company of Australia of which was successfully upheld for 6 years.
Additional national sponsorships were achieved from Komatsu, Motul, Arnette, Melbourne Docklands, NMIT, Maxxis, Shoie Helmets and Kennards Hire.
Pictured here is the RAD Factory in the heart of Melbourne Docklands 00 through 04