Starting out back in 1996, RAD has never followed the scene, rather doing it our way pioneering new techniques always building upon the foundations of being drug free and an asset to the community.
For 20+ years RAD has always provided equal opportunities for riders whether they are from rich families or poor, and given equal respect no matter if the rider is stacked on talent or limited.
The same foundations for success have always ruled, being work ethic, discipline, behaviour and a positive attitude.
It’s been a big ride pioneering and delivering the proven results here on this page.
Being helpful, polite & groomed as ambassadors being an asset to the community.
Winning championship plates putting the Ride Against Drugs brand ideology out front.
59 x stand alone RAD Shows staged, taking it to a new level delivering total skatepark transformation & positive behaviour empowerment.
Within BMX race tracks, skateparks & dirt trails, built on the internationally awarded RAD series of techniques.
Encouragement, mentoring & recognition for team riders on RAD Social Media, being show-cased for hard work, courage & commitment.
With sponsorship acknowledgement of fresh RAD Gear, parts & in select cases, with financial support for travel.
With professional video edits premiered for that Team Riders fans, fellow riders, sponsors & family members on RAD Social Media.
Built on the RAD series of coaching development techniques achieving big result, particularly in the areas of confidence, listening, look one in the eye, patience & ride speed.
Changing the situation of boredom, bad behaviour & lack of reason to skateparks built on brand excitement, pride, discipline & positive commitment to the RAD Way of Life.
Team Leaders helping any fellow riders that are struggling with depression, anxiety or loneliness, both on social media and at the track, skatepark or school.
RAD is a brand icon in the community standing up for what’s right, built on a drug free lifestyle, helping your fellow rider & being an asset to the community.
FRESH IS GOOD RIGHT
Always putting it out front & letting the creative vibes flow, the RAD Design Team found some serious groove with the Totally Stud hoodie.
Investing consistent effort and getting dirty with some elbow grease = RAD reward.
We put it on the table with riders being consistently trained through the series of monthly RAD Empowerment Books that deliver RAD Rewards upon being successfully completed and autographed by mum or dad.
RAD Membership is where it starts with all riders being provided equal opportunity to lead from the front. Get your official RAD I.D, the latest RAD Gold t-shirt, decal pack and a Certificate of Membership to plaster on the wall.
Deserving riders are provided the opportunity to star in their very own professional video edits show-cased on social media, complete with music, slick filming and pro editing.
Get your own top shelf photos for your folio.
Team Riders step up, participating in RAD Development Days that are flat out fun, complete with the full size professional RAD Show Stereo, Race Facility and recognition super sized plaques.
Share this incredible experience with families, fans, sponsors and fellow team riders.
Pictured here is RAD Founder Max Cooper standing with City of loan Mayor Cherie Dalley at the opening of another massive RAD Show, this time fixing a very troubling situation where a local rider had been bullied with serious concern of suicide.
Problem sorted with RAD lifting this rider up, with him now being a highly valued rider within the brand.
RAD booted off back in 1996, going on to earn national naming right sponsorship from the Ford Motor Company of Australia of which was successfully upheld for 6 years.
Additional national sponsorships were achieved from Komatsu, Motul, Arnette, Melbourne Docklands, NMIT, Maxxis, Shoie Helmets and Kennards Hire.
Pictured here is the RAD Factory in the heart of Melbourne Docklands 00 through 04